How to Effectively Manage Change

Abstract: Leading major change programs in large organizations is notoriously difficult. It took Jack Welch all his time as CEO at GE (around 20 years) to make an impression on its corporate culture. So what are the key lessons we need to learn? This paper focuses on three highly acclaimed thought leaders (John Kotter, Rosabeth Moss Kanter and Edgar Schein) who have witnessed change management efforts in hundreds of organizations over decades and written extensively on the subject.