Much time and effort is spent producing mission, vision and values statements that are subsequently ignored. One of the reasons is that these statements are typically bland and meaningless. They don’t build any emotional commitment between employees and the firm. What’s required is a clearer understanding of the organization’s purpose and the (inviolate) values that it stands for. This paper looks at these issues and how leaders can use clarity of purpose and values as an important framework for empowering their people.
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